Kristoffer Uglebjerg Rasmussen

^{UX/UI Designer}

^Copenhagen

²⁰²⁴

App Prototype for Roskilde Festival

As part of the design process for crafting this prototype we held a large focus group consisting of 10 respondents. Some of the main insights was that festivalgoers could never find each other, would like a better experience with their chip-wristband and was always looking for their next festival adventure.

These insights resolved in a prototype that would solve the needs of users locating their festival-crew amidst the crowd. Transferring funds and using their wristband to the fullest concluding in a personalized experience with artist schedules, crafts, and events tailored to their interests.

Money Mates

-Master Thesis Project

Abstract:

This thesis explores strategies for motivating young Danish adults aged 25-35 to initiate saving behaviors and achieve financial stability. The complex financial landscape and widening wealth gap have made it challenging for individuals, particularly those facing economic disadvantages, including young Danes to manage their finances effectively. Traditional approaches, such as financial literacy education, have shown limited effectiveness, especially among low-income groups. Moreover, the proliferation of financial management products and services has added to the complexity and lack of financial overview for users. To address these challenges, this research draws upon theoretical foundations in artificial intelligence, and persuasive design to create a user-centered solution. The result is a design solution, called Money Mates, that fosters positive financial behavioral changes by combining self-tracking, AI analysis, and goal-setting functionalities. Through iterative prototyping and user feedback, the thesis demonstrates the potential of AI and persuasive design in motivating young individuals to save and improve their financial well-being.

Try the prototype here

Grøn Koncert

App Prototype

Project for the Muscular Dystrophy Foundation, the owner of Grøn Koncert.

CHALLENGE
Their HMW was: "HMW enhance the festival experience at Grøn Koncert and optimize sales to raise more funds for muscular dystrophy?"

NO EXISTING APP
Since they didn't have an existing app, it was a natural direction to pursue, based on our insights gathered from interviews and desk research during the project.

CROWD DISTRIBUTION
During our insight phase, we discovered that a significant portion of attendees gravitated to one side of the festival for ordering, leaving the other side with less traffic. This forced them to redirect people to the opposite side.

Website for historic danish bar

The requirements

Designing a website for Drop Inn was all about harmonizing the groove of the music scene and making it easy to spot upcoming gigs along with making the website easy to update for the owner.

Illustrations for Illustreret Videnskab

-Data Engagement

CHALLENGE

Designing data illustrations for the Danish science magazine "Illustreret Videnskab" was a captivating endeavor. Our process revolved around crafting compelling data visualizations that allowed users to dive deep into environmental topics, specifically related to the global goal number 14: Life Below Water. We aimed to provide a clear platform for comparing these critical aspects to the performance of different countries, fostering a deeper understanding of our world's aquatic health.

Podcast Publisher

Podcast for design denmark.

Listen

Padel Social.dk

For this smaller project i helped designing and setting up a new website for a Danish padel startup. The site would function as a easy and quick way to book a court and also allowed the user to buy different types of memberships for the court.

Full site available at https://padelsocial.dk/

2 gange om ugen

-WEB Redesign

Redesigning a Page for the Danish Koncept "2GangeOmUgen"

When tasked with redesigning a web page for the Danish concept "2GangeOmUgen," our approach was grounded in thorough user research and a dedication to enhancing the user experience. This concept, which encourages people to cook and enjoy homemade meals at least twice a week, required a fresh, engaging digital platform to inspire and guide individuals on their culinary journey. To achieve this, we embarked on a journey of user interviews to truly understand the needs and preferences of our target audience.

User interviews proved to be invaluable in identifying the pain points and desires of our users. We spoke to a diverse range of individuals, from seasoned home cooks to busy professionals with limited cooking experience. Through these conversations, we uncovered common themes such as the desire for quick and easy recipes, the need for adaptable serving sizes, and the importance of using readily available ingredients. Armed with these insights, we set out to create a redesign that would cater to a wide audience.

One innovative aspect of the final concept was the integration of a QR scanner.

In collaboration with supermarkets, we implemented this feature to streamline the shopping process. Users could scan QR codes located on recipe pages, instantly adding the necessary ingredients to their online shopping carts. This not only simplified the grocery list creation but also ensured that users could easily find the ingredients in-store. The QR scanner created a seamless bridge between the digital platform and the physical shopping experience, making it more convenient and efficient for our users.

The redesigned page for "2GangeOmUgen" embraced a clean and user-friendly design, making it easy for users to navigate, discover new recipes, and customize their meal plans. With a focus on convenience and accessibility, we empowered our audience to embrace home cooking as a regular part of their lifestyle.

Momondo.com

-Redesign

Advanced Design Principles (ITU Course) Task at hand: Re-design Momondo.com in a way that handles current climate changes.

In our design process, we have redesigned Momondo. Our redesign is an app that compares train and flight journeys with the purpose of highlighting the CO2 footprint for each mode of transportation. Particularly, we aim to make the user reflect on the consequences their choice of transportation has on the climate. We also employ Persuasive Design to nudge the user towards climate-conscious travel choices. The redesign is intended to provoke users as well as call upon politicians to initiate a debate about the current train infrastructure.

Our app compares train and flight journeys based on their specific CO2 footprint, which is further made tangible by converting it into the number of trees and the number of days of electricity for a household. The travel time for both modes of travel is compared, including airport transit and travel time to the city center for flights. This aims to present the user with a transparent and fair comparison of the two modes of travel. We also focus on inspiring users to travel by train, which is why we highlight the advantageous train journeys in Europe's rail network. Additionally, the redesign attempts to create a collective sense of lifting together. This is done through an overview of the total amount of CO2 saved by choosing train over flight.